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When manufacturing cladding from various product categories, we adhere to the principles of good design, which is user-friendly, beautiful, useful, and durable. We create items according to the principles of Design Thinking, where the first stage is empathy. This involves not only market research but, above all, understanding the target user – their needs and problems they face.
A trend is not a fleeting fashion. The life cycle of a trend always begins from the grassroots, initiated by people – usually from difficulties, the desire to oppose the existing status quo. Often the existence of one trend leads to the emergence of a new, completely opposite one. We observe this, among other things, in fashion and interior design. Recently, we have shifted from excessive consumerism to a conscious purchasing process, focusing on quality, sustainability, and durability. At Stegu, we constantly monitor changing user preferences, which are reflected in market research and trend forecasts. We respond to them before they enter the mainstream, providing customers with ready solutions when market interest is still in its early stages.
